Bet365 is an online betting and gaming company, who are one of the world’s leading online bookmakers.

A Brief History

From 1995, Denise Coates had been managing director of the betting shop estate started by her father in 1974.

In 2000, Denise created Bet365 in a portacabin in Stoke-on-Trent. From there, she launched the company online, having developed a platform for sports betting and a trading team. That launch came in March 2001, funded by a bank loan against the betting shop estate.

When the betting shop estate was sold in 2005, to Coral, for around £40 million, the initial loan was paid off in full.

What set Bet365 apart from other online betting companies was the availability of markets on lesser known sports, and smaller competitions in the more well-known sports. This gave them an edge over the competition and allowed the company to grow into a major force. It has now become one of the largest and most popular online betting companies in the world.

As well as being so popular, Bet365 has also received several awards. It has been named number one internet gaming company by eGaming Review several times, and was voted Operator of the Year by them in 2010.

The Bet365 Foundation was set up by Denise in 2012, with a focus on community, education, and medical research. So far, the company has donated more than £20 million to this charity.

In 2016, the company moved its Stoke-on-Trent operations to a new state-of-the-art headquarters and opened a satellite office in Manchester.

The same year, figures showed that customers had wagered more than £36 billion in twelve months, which was up by over £2 million from the year before. This shows how the company is still growing.

Denise still owns 50.1% of the company, her father Peter is chairman of the company as well as being owner and chairman of Stoke City FC, and Denise’s brother John is joint chief executive.

What Bet365 Offers

Bet365 not only offers an array of betting markets on several sports, it also rewards new customers with fantastic welcome bonuses.

One such offer is the 100% deposit bonus, up to £200. Terms and conditions apply, but basically what this means is that customers who deposit £10 or more will receive a matched bonus to bet with.

Other significant offers, which apply to new and existing customers, include the Euro Soccer Bonus. This is a great offer for those who like to do an accumulator bet, because you will get a bonus up to 100% if you win.

Editor Note: You can claim these offers and any other whilst they are on by signing up with this link.

For pre-match accumulator football bets of three teams or more on top European domestic league matches and select Champions League matches, a bonus of between 5% and 100% will be added to your winnings. T&C’s apply to this offer, as expected, but this bonus could see you receive up to £100,000 more than the payout of your accca.

Other football related offers are ‘Bore Draw Money Back,’ where you will receive your stake back on correct score, HT/FT, and scorecast bets if the match finishes 0-0. There’s also Each-Way first goalscorers available, offering 1/3 odds for unlimited places in the match.

For horse racing punters, Bet365 guarantee the best odds available for races shown live on ITV.

Sports Available to Bet on With Bet365

Bet365 has markets available for several sports, from popular ones such as football, horse racing, and tennis, to more obscure sports such as volleyball and alpine skiing.

Just scrolling down the menu on the home page shows markets available for more than 40 different sports. There are also markets for e-sports, virtual sports, and lotto.

At the time of writing this, the available sports listed on the home page are:

American Football, Athletics, Aussie Rules, Baseball, Basketball, Boxing/UFC, Cricket, Cycling, Darts, E-Sports, Futsal, Gaelic Sports, Golf, Greyhounds, Horse Racing, Ice Hockey, Motor Sports (F1, Indy, Motorbikes, Nascar, Rally, Supercars), Rugby League, Rugby Union, Snooker, Soccer, Speedway, Tennis, Virtual Sports, Volleyball, Winter Sports (Alpine Skiing, Biathlon, Cross Country Skiing), More Sports (Badminton, Beach Volleyball, Handball, Netball, Surfing, Swimming, Table Tennis, Trotting, Water Polo).

For those of you who like to have a punt on non-sporting events, Bet365 offer a specials section. In this section, punters can gamble on events such as the next UK General Election or the next US Presidential Election.


In-Play is a big thing in sports betting nowadays, and Bet365 are constantly striving to improve this facility. The latest update to the in-play technology means that Bet365 can now handle thousands of changes per second, to keep punters up-to-date on what is happening and able to bet throughout sporting events.

One of the most popular additions to live betting is the ability to cash-out, meaning a punter can secure a profit before the event bet on has even finished. Bet365 have improved the cash-out facility for their customers, introducing partial cash-out and, more recently, the ability to set your bet to cash-out automatically if certain customer-set conditions are met.

Live streaming is a huge part of Bet365, with more than 20,000 sporting events shown live each year. Customers with a funded account can stream certain live sporting events, such as football matches or horse races, to give more entertainment and enable them to watch what they’ve gambled their money on.


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