Sports Betting Ongoing Domination Of Premier League Sponsorships

It’s not long now until the new Premier League campaign kicks off. And, one traditional feat of the customary build-up is the revealing of the new home, away, and third kits by England’s top twenty clubs. And, while many are looking to see how the designs fare, others have a more pressing interest at hand.

Shirt sponsorship deals are one of the most significant revenue streams for football teams worldwide. But, for the Premier League’s outfits, they could prove to be of greater importance. Income into clubs has dwindled in the last 18 months significantly, and its sponsorship and TV money that has kept many ticking over.

As the sporting world takes giant strides forward to reclaim ground, the sponsorship deals many have will allow for transfer activity to occur, increasing the value of shares in clubs and sports companies, respectively. Combining all of the above should enable teams to get back on track.

Over recent times, there has been a wave of sports betting and online gaming companies making their presence felt in the Premier League as principal sponsors. And as we approach the start of the 2021/22 season, 50% of the teams playing in England’s top-flight will be affiliated with an online sportsbook, casino or stock exchange.

The teams and their 20201-22 shirt sponsors are:

  • Brentford – Hollywoodbets
  • Burnley – Spreadex Sports
  • Crystal Palace – W88
  • Leeds United – SBOTOP
  • Leicester City – FBS Trade Online
  • Newcastle United – Fun88
  • Southampton – Sportsbet.IO
  • Watford –
  • West Ham – Betway
  • Wolves – ManbetX

The relationship between clubs and sponsors such as those mentioned above is undoubtedly mutually beneficial. Teams can use the sponsorship fees, especially if they’re a multi-year and multi-million-pound agreement, to finance moves in the transfer market, for example. And this, in turn, will make them more competitive on the pitch, with the club becoming more valuable in terms of its share price and profile.

For sports betting, online casinos and stock exchange companies, it’s their opportunity to get their name and brand in front of the eyes of millions. Of course, there will be thousands of live spectators every matchday. Still, by emblazoning the company logo across a shirt, millions of people worldwide will become aware of W88, who sponsor Palace, and Betway, who back West Ham, for example. Therefore, it should result in growth across user bases on the respective platforms and activity, whether new customers or more active current clientele.

You can expect the trend to continue moving forward, with it likely more sports betting companies from all four corners of the globe will attempt to get their slice of the Premier League pie through sponsorship agreements. And, it makes sense too, as England’s top flight is one of the most popular divisions in the world when it comes to sports betting. It’s almost become a tradition for football fans to place bets on the outcomes of games, be it in accumulators, singles, doubles or trebles.

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